A friend of mine recently told me he didn't trust direct sales companies. Or more specifically, he didn't trust (or necessarily like) direct sales employees.
This got me thinking. What is it about direct sales that turns people off? Is it the employees who are, for lack of a better word, too "direct," or worse, pushy? Is it the actual business model itself? Is it the word "sales?" What exactly is it that immediately makes people turn up their noses and say, "No thanks!"?
I've heard a lot of different reasons and excuses since I started on my direct sales journey. One is, "I'm not a salesperson," while another is "I don't have time." I've also heard, "I don't want to bother my friends." Or even, "I don't know anybody to sell to." And my absolute favorite is, "Isn't that a pyramid scheme?"
I think back to when I started my direct sales journey and I don't even remember having those thoughts. I don't remember thinking anything negatively about direct sales or wondering if it was a pyramid scheme. For me, it was just an opportunity that I could turn into whatever I wanted.
So let's dissect some of those reasons and why people are so turned off by direct sales.
First and foremost, I think the biggest one is because people who are new to direct sales aren't the greatest at reaching out to people. In my business, we get a lot of training and examples to send to people; but I'm not sure if all direct sales companies do the same. And the worse possible message you can send is to someone you've never talked to, never reached out, don't even know other than from being Facebook friends, and it's a copy and paste. I know you've gotten one...with the quotations and everything still attached.
Worst. Message. Ever.
Don't get me wrong...I've been there. I've done the wrong thing, sent the wrong messages. But what's more important to me, and should be for all direct sales people, is building relationships. I don't want anything from anyone other than connecting and getting to know one another. I've met some pretty darn amazing people from around the world, all thanks to Facebook!
A close second to this one is when someone doesn't look at your profile and try to get to know you and sends you a message about losing weight or getting healthier (or whatever the message is). When I get these messages, it makes me shake my head. I am a health and wellness coach and Crossfit almost daily. I don't need to lose weight...and I may be interested in getting healthier, but there is such a better way of messaging me than leading with that. It's so impersonal and honestly, it's a turn off.
And let's be real...when people say to me that they don't have friends to reach out to or they don't want to bother people...it's not true. Just take a look at your Facebook profile and your daily lives. We all have a network of people and when you absolutely love your business, when you love your products, it isn't bothering people. I have loved reconnecting with people from my past whom I haven't spoken to in years. And it's not because I want to sell to them, but it's because I am passionate about what I do and can't help but share it with everyone! And psssst...I don't lead with my business!!
And a pyramid scheme? Really? First and foremost, pyramid schemes are illegal. So no, direct sales aren't pyramid schemes. Yes, you can build a team and you have the potential to earn income off that team, but the bulk of your income, at least in my business, are from customers who use and love the products. So you can 100% be successful and earn a nice income (or a shoe/college/vacation fund!) without ever building a team (or thinking you're involved in a pyramid scheme).
I want to be clear about one thing regarding direct sales companies - they aren't a bad thing. They aren't a crazy scheme that doesn't work. They aren't something negative that you should shy away from. They work if you work it, much like anything and everything else in this world. The problem is we all want easy...and quick...and unfortunately, life doesn't work that way. Sorry to burst your bubble.
Yes, direct sales may not be the "normal" business, but it's definitely becoming more of the norm. Life doesn't have to look like it used to...graduate from college, get a 9-5 job, get married, have kids, blah blah blah. It can be SO. MUCH. MORE.
Stop worrying about what others think (that was a big fear of mine at first). When you take that off the plate, you'll be amazed at how much more you accomplish and how much happier you will be! Here's the truth about that - other people's opinions don't pay your bills. They never will. So why do we spend so much time worrying about what others' think?
Live your life the way YOU want to. If that's with a direct sales company, do it! If it's the traditional route of business, do it! Follow YOUR dreams, not someone else's!
I'm here to support you and help you in whatever capacity that looks like for you.
I hope you have a beautiful week! We are ONE WEEK AWAY from Christmas! Holy smokes! Are you ready?? Cuz I know I'm not!
Enjoy your day! And expand your horizons a little this week...maybe don't blow off your friend who just started her own direct sales journey. This is a business where someone is trying to support their family, just like everyone else. It may look different to how we think it should look, but that doesn't make it a bad thing.
With love and wellness,